PRIVACY POLICY

Introduction
RESIDENTIAL EQUITY FUNDING CORP. DBA RESIDENTIAL REVERSE MORTGAGE respects each individual’s right to personal privacy.  We will collect and use information only in the ways disclosed in this statement.  This statement applies to information collected at RESIDENTIAL EQUITY FUNDING CORP. DBA RESIDENTIAL REVERSE MORTGAGE’s home office, any branches that may be licensed, and on our Web site.

Part I.  Information Collection
RESIDENTIAL EQUITY FUNDING CORP. DBA RESIDENTIAL REVERSE MORTGAGE collects information via telephone, US mail and our Web site, for the purpose of securing a residential or commercial mortgage for those who apply.  If you apply for a mortgage on our site, we require that you provide certain personally identifiable information, including your name, address, phone number, current mortgage information, credit card number and Social Security number.  This information is necessary to process your application and to contact you.
We verify the accuracy of this information by contacting those entities that may be contracted you, as well as reviewing your credit history.
The information we require is always collected voluntarily.  To receive our products and services, the need for the aforementioned information is mandatory because of the risk associated with mortgages. 

Part II.  Personal Information Usage.
The information collected by RESIDENTIAL EQUITY FUNDING CORP. DBA RESIDENTIAL REVERSE MORTGAGE will be used for the sole purpose of acquiring a mortgage for our prospective customers.  We will share this information only with safe, reputable business partners, such as licensed banks and credit reporting agencies.  Since there are many factors involving securing a mortgage for our customers, receiving personal information from a prospective client does not guarantee a mortgage.  Those who provide personal information can rest assured that we will give the best possible service while ensuring that their information is secure. 
We will send you strictly service-related announcements on rare occasions when it is necessary to do so.  For instance, if our service is temporarily suspended for maintenance, we might send you an email.
Generally, you may not opt-out of these communications, which are not promotional in nature.  If you do not wish to receive them, you have the option to deactivate your account.  
You will receive additional announcements from us via telephone, regular mail and/or email and newsletter, about products, services and special deals. Out of respect for the privacy of our clients we present the option to not receive these types of communications at info@residentialreverse.com.
The information we collect will not be used to create customer profiles based on browsing or purchasing history.  We will supplement information collected at our Web site with data from other sources such as credit history to authorize the process of securing a mortgage.
We may share data with the following Service Providers: Banks, Credit Reporting Agencies and Title Companies.  These Service Providers will use the information as follows: to test the viability of and to secure a mortgage loan.  Prospective customers may not opt out to have their information shared with these Service Providers once the customer agrees to continue the process of securing a mortgage.
We offer links to other Web sites.  Please note: When you click on links to other Web sites, we encourage you to read their privacy policies.  Their standards may differ from ours.
If our policy on information collection or uses changes, we will advise you by email or regular mail within a two month period from date of change.
We will not share your information with third party providers for their promotional purposes.

We reserve the right to disclose your personally identifiable information as required by law and when we believe that disclosure is necessary to protect our rights and/or comply with a judicial proceeding, court order, or legal process served on our Web site.

Part III.  Access to Information
Prospective customers may request copies of specific information, such as credit reports and appraisals, upon funding of a mortgage.

If your personally identifiable information changes, or if you no longer desire our service, you may correct, update, delete or deactivate it by emailing our Customer Support at info@residentialreverse.com or by contacting us by telephone or postal mail at the contact information listed below

Part IV. Problem Resolution
If problems arise, prospective customers may contact RESIDENTIAL EQUITY FUNDING CORP. DBA RESIDENTIAL REVERSE MORTGAGE by telephone (800-987-7740) email (info@residentialreverse.com), or by regular mail at 229 Nassau Blvd. West Hempstead, NY 11552.  We are committed to resolving disputes within a very short time frame.

Part V. Data Storage and Security
RESIDENTIAL EQUITY FUNDING CORP. DBA RESIDENTIAL REVERSE MORTGAGE protects user information with the following security measures: ID’s and passwords for each workstation, firewall technology to protect our servers, limiting employee access to sensitive information, in-place policies and procedures for handling customer information.  We follow generally accepted industry standards to protect the personal information submitted to us, both during transmission and once we receive it.  No method of transmission over the Internet, or method of electronic storage, is 100% secure, however.  Therefore, while we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security. 

Part VI. Tracking Technologies
A cookie is a small text file that is stored on a user’s computer for record-keeping purposes.  We use session ID cookies.  We use session cookies to make it easier for you to navigate our site.  A session ID cookie expires when you close you browser.  If you reject cookies, you may still use our site, but your ability to use some areas of our site, such as contests or surveys, will be limited.
Some of our business partners (e.g., advertisers) use cookies on our site.  We have no access to or control over these cookies.  This privacy statement covers the use of cookies by Residential Equity Funding Corp. dba Residential Reverse Mortgage only and does not cover the use of cookies by any advertisers.

Part VII. Public Display of Personal Information
We post customer testimonials on our web site which may contain personally identifiable information such as the customer's name.  We do obtain the customer's consent prior to posting the testimonial to post their name along with their testimonial

If you have any questions about security on our Web site, you can email us at info@residentialreverse.com.

Part VIII. Notification of Changes
If we decide to change our privacy policy, we will post those changes to this privacy statement, the home page, and other places we deem appropriate so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we disclose it. 

Part IX. Privacy Statement
Residential Equity Funding Corp. dba Residential Reverse Mortgage is a licensee of the TRUSTe Privacy Program.  TRUSTe is an independent, non-profit organization whose mission is to build user’s trust and confidence in the Internet by promoting the use of fair information practices.  This privacy statement covers the Web sites  www.reverseny.com, www.reversejersey.com, and www.reverseflorida.com.    Because these Web sites want to demonstrate its commitment to your privacy, it has agreed to disclose its information practices and have its privacy practices reviewed for compliance by TRUSTe.

If you have questions or concerns regarding this statement, you should first contact Residential Equity Funding Corp. dba Residential Reverse Mortgage 229 Nassau Blvd. West Hempstead, NY 11552, or at info@residentialreverse.com.  If you do not receive acknowledgement of your inquiry or your inquiry has not been satisfactorily addressed, you should contact TRUSTe at http://www.truste.org/consumers/watchdog_complaint.php  TRUSTe will then serve as a liaison with us to resolve your concerns.
Effective date 04/15/2008